Wellness Campaign or Wellness Initiative
- Steph Turner
- Jul 22, 2024
- 5 min read
Updated: Nov 17, 2024
Appreciating the difference
Which is best for you and your situation?

Which could best serve you?
A highly organized campaign designed to ensure your success?
OR
A loosely assembled initiative that makes it easy to get started?
I designed the wellness campaign first. I intentionally designed it as a group project, to bring people together to address each other's needs.
Then I realized few if anyone would commit to its rigorous demands. At least not until after gaining some traction with one of the interactive spreadsheet tools (later to become apps).
So I designed a wellness initiative that anyone can start on their own. I recognize this could confuse visitors when browsing through the site. This articles tries to explain the differences.
Think of responsivism as something within the larger scope of need-response. But consider a wellness campaign and a wellness initiative as two distinctly different things.
Let's compare and contrast the two in these seven ways.
Let this help you decide which approach best fits your situation and need.
A wellness campaign is a demanding group project.
After completing the wellness warmup exercise, you commit yourself to four or five progressing campaign phases.

Each one builds on your development from earlier phases. The process coordinates almost every step along the way. You build social capital to grow support for your noble wellness goal. You share control of this group project to expand its value to others.
A wellness initiative moves forward as your individual effort.
You start without any commitments. You simply download one of the responsive interactive spreadsheet tools. You mostly use dropdown lists to utilize its features. And let it direct you to proactively engage others, to offer to respect their needs as you assert your affected needs.
Each tool can be used as a one-off. Or recycled and used over and over again. Use of one tool may inspire you to download and use another. These are all free, without email capture. You can find more detailed instructions here at Anankelogy Foundation.
A wellness campaign unfolds as an online scheduled course.
You sign up to attend weekly online sessions. Initially, you only meet with the professional need-responder.
Each successive phase adds more to that online session. All must agree when everyone can meet, or most can be available.
A wellness initiative proceeds at your own self-guided pace.
You go through the downloaded interactive tool at your own pace. If you need some support, you can post your questions at Anankelogy Foundation’s online forum.
Or seek direct one-on-one support from me, for a reasonable price—the first session is free. That’s the closest the initiative comes to committing to a schedule.
A wellness campaign starts with a wellness warmup exercise.
You begin humbly enough offering to do little acts of kindness for others. You assert the higher ground of honoring the needs of others to inspire them to honor yours.
This lets you practice speaking truth to power with those more forgiving of you. You grow relationships you will find necessary to commit to a full wellness campaign.
A wellness initiative starts with a downloaded interactive tool.
You can start with any responsive tool. The basic Personally Responsive tool mirrors the wellness warmup. It guides you to offer acts of kindness to others you know.
If you start with one of the other responsivism tools, the recipient could recommend that you go back to Personally Responsive to demonstrate your good faith intention. Or use one of the developmental responsive tools to improve your trustworthiness.
A wellness campaign requires an ongoing commitment.
You could cancel or reschedule an online session early in the campaign. The more people join your campaign, the more any cancellation could have a damaging ripple effect that may cause you to lose momentum. You must hold down the fort for several months.
A wellness initiative offers flexible support options.
You could mix up these support options. After you sign up and receive direct online support from me, in a Zoom session, you can easily go back to using the no expense forum to get answers. You guide yourself and save a lot of money.
A wellness campaign onboards others with your INVITE.
When ready to attract interest in your campaign, you invite them with a specialized INVITE card. It provides the invitees three options for joining the campaign: follow for free, support for moderate engagement for a modest subscription, or go all in as your patron.

A wellness initiative onboards others with your ALERT.
You’re given a generic message for you to announce to those in your social circles that you are embarking on a wellness initiative. You notify them you will soon be sending more, much more. You alert them to this significant adjustment in your life.
A wellness campaign could revert to wellness initiative.
If overwhelmed by the demands of a campaign, the need-responder may suggest or recommend that you suspend the campaign. Then find the proper responsivism tools to regain your footing.
A wellness initiative could segue to a wellness campaign.
Responsivism lets you attract powerholder’s interest before you commit to any campaign. Once you gain sufficient traction, then you may find a campaign worth the commitment.
A wellness campaign requires much commitment, increasing your chance for success.
You surround yourself with all kinds of people with all kinds of talent. Your campaign runs on both crowdfunding and crowdsourcing support.
You gain access to the resources increasing your chance to reach your wellness goal. And receive the resources to pursue your meaningful purpose in life.
A wellness initiative asks little of you, but that can decrease your chance for success.
You’re basically on your own. Your freedom to try this on your terms comes with the freedom to fail drastically.
You may need to segue to a full campaign to improve your chances to reach your goal or goals. Contact me or your professional need-responder to explore and then decide what is the best path for you.


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